Best Shopping Cities in Europe

Is travelling across Europe to shop your thing? If so, listen to what influencers have to say about the top shopping destinations in Europe – fashion sales in London and Paris, and the trendiest spots in Amsterdam and Berlin. Read on and find inspiration for your next trip!


View this post on Instagram

????????❤️Love London❤️???????? ⠀ Even though I am not a fan of the weather, all the fabulous places, restaurants and activities make up for that! ???? ⠀ I got so many amazing suggestions from you guys about which places to visit and I still have a long list of places I really wanted to go, but did not have a chance yet. ✅ ⠀ This time the highlight of the trip was @spicegirls concert and @waitressmusical ???? If you are traveling to London, I highly suggest you to go to one of the many amazing musicals London has. By the way, the picket prices are cheaper than in NYC! And this one -@waitressmusical was my favourite of all I have seen (yes, loved it even little better than @Hamiltonmusical or @aladdin ) ???? ⠀ Have you ever been to a musical❓ Do you like musicals or theatres or you prefer opera or ballet❓

A post shared by Diana Kubasova (@dianakubasova) on

If this is your first time in London, your first stop should be the world-famous department store Harrods, with 330 departments on 7 floors. Diana Kubasova loves to visit London just before Christmas when store displays turn into works of art.

Oxford Street is a great choice for shopping – you can spend days on end there. You’ll find more than 300 stores for all tastes, but the top choice for teens is Primark and Topshop.

For an extravagant retail therapy, head to Bond Street – this is where all the world-famous designer stores are featured. Even if your pockets are not lined with cash and you have no intention of splurging on anything, this street makes a great walking route, as it seems that the store displays try to outdo one another in terms of splendour.

After a long shopping session, traditional afternoon tea is in order. It is served at top-quality hotels, like The Dorchester, Clarige’s, The Goring, The Savoy and others. Just note – a large selection of sweet and savoury snacks will be served with the tea, so you’d better arrive hungry.

Copy by Diāna Kubasova

Book your flight to London!



View this post on Instagram

atsimenu, kai pirmą kartą dirbau kartu su @eccoshoes , labiausiai tuo džiaugėsi mano mama, nes šį prekės ženklą mėgsta jau daugybę metų ???? dabar Panoramoje esanti parduotuvė atsinaujino, tapo dar modernesnė ir skandinaviškesnė, o šiuo metu dar ir vyksta vasaros išpardavimas! ???????? p.s. mano apsilankymo metu sau batus rinkosi ir būsimas prezidentas, tad jei norit pamėginti pagauti progą nuotraukai, žinot kur eiti ???? . . . . . #eccoshoes #eccolietuva #shoestore #shopping #details #inspiration #minimal #minimalism #swedishdesign #blog #blogger #basicapproachblog #guess #guesslosangeles #newmoodfashion #zara #ootd #outfit #fashionblogger #fashion #style #styleblogger #tattoo #inkedgirls

A post shared by Aistė Svarauskaitė (@mondayjazz) on

Printemps is one of the largest department stores in Paris. It has everything – from men’s, women’s and children’s fashion to shoes, makeup and other bits, including home decor – in essence, all you might ever need from tons of brands. Plus, there’s a surprising restaurant with an outdoor terrace on the top floor.

There are loads of stores of all kinds along the long shopping street Rue Monmartre. For those into books, the famous Shakespeare & Company is a must. It’s a small, but very well-known bookstore with endless amounts of reading material in English and French.

Copy by Aiste Svarauskaite

Book your flight to Paris!



View this post on Instagram

BESIS ⠀ Šodiena galīgi neiesākās labi. Pamodos knapi, kaut gan gulēju ilgi, man nepatīk “nogulēt” dzīvi un celties vēlāk par 8:00. Laikapstākļi pretīgi, slapji un galīgi ne silti. Dienas plāns neskaidrs, viss samētāts ļoti neizdevīgi ???? Mani tas izved no darba sliedēm ???? Beigās vēl dabūju uz riepas metāla riņķi, kurš aizliedza laicīgi būt mājās un uz masāžu. ⠀ Tādās dienās es: ???? Domāju par lietām, kuras notika tomēr labas; ???? Domāju par to kā izlabot to, kas mani nokaitināja ???? Ļauju sev pabūt bēdīgai ⠀ Pozitīvās lietas šodien: ???? Es pamodos perfektā dzīvoklī; ???? Es mazgāju matus ar perfektiem šampūniem; ???? Es pagatavoju nereāli garšīgu ēdienu; ???? Es pastrādāju, man ir darbs; ???? Es biju uz lpg masāžu; ???? Mana komanda izcili tika galā ar darba uzdevumiem un šodien īpaši mani iepriecināja; ???? Es dabūju sodu, bet man ir naudiņa to apmaksāt ???????? ???? Mani gaida mājās vislabākais vīrietis; ???? Man ir vislabākā ģimene un draugi ☺️ ⠀ Rakstot šo, es jau uz kādiem 50% noteikti esmu nomierinājusies ???? Pozitīvie teikumi ļoti apgriež kājām domāšanu un noskaņu, un diezgan ātri! ⠀ Piekrītat? ???????? ⠀ #view #bigcity #amsterdam #thenetherlands #street #streetstyle #photography #ootd #fashion #style #outfit #blogger #travel #travelblogger #travelphotography #travelcontent #love #happiness #millionaire #billionaire #lifestyle #luxury #luxurious #dreams

A post shared by PHOTOGRAPHER | CONTENT CREATOR (@sofialukjanska) on

Amsterdam is diverse. It has all of the mass market stores with the best collections created for the European market. The stores are large – for instance, H&M and Zara take up at least four to five floors in their central locations. There’s Primark and other stores, which are not available everywhere in Europe. In Amsterdam, you’ll find cheap stores that sell unusual and colourful designs.

There are countless boutiques that sell local designs in Amsterdam. These are not major brands, but they make trendy and valuable things. Of course, style variations are not in short supply. Minimalistic fashion is sold in a store with minimalistic interior. It’s down to the tiniest detail! The great thing is that shopping and sightseeing are easily combined. The stores are lined up next to one another, so you can enter and exit them, try something on, shop for a while, sit down, have a meal, take a picture, have a look at the landmarks and keep shopping.

Copy by Sofija Lukjanska

Book your flight to Amsterdam!



Berlin is one of the top destinations in terms of shopping. Fashion addicts can find the freshest designer gems at unbeatable prices, and those looking for a wardrobe change can buy reasonably priced good quality designs.

When to go?
Seasonal sales take place twice a year:
– mid-January to early February
– mid July to early August

Pro tip:  don’t plan your shopping spree on a Sunday, as everything is CLOSED on Sundays in Germany.
If your trip to Berlin does not fall during the seasonal sales, but you need a makeover, you can still get a good deal, as high quality items are much cheaper here than in other places in Europe.

Top spots to shop:

  • Kurfürstendamm is the main shopping street in Berlin. You’ll find everything from popular fashion chains like Zara, Mango, H&M to exclusive brand stores, various outlets and good quality active wear stores.

  •   Mall of Berlin is the largest shopping mall in Berlin with about 300 stores. Both budget travellers and those looking to buy something from Armani, Karl Lagerfeld of Tommy Hilfiger will find what they’re looking for.

  • Designer Outlet Berlin is a true shopping paradise for serious shoppers. It has more than 90 world famous brand stores featuring the latest fashion trends and discounts up to 70%. Designer Outlet Berlin is located outside Berlin, so head to to book a seat on the free transfer.

Copy by Anete Ilmete un Gita Ozoliņa

Book your flight to Berlin!


Related articles

We are big on Instagram

Follow us on Instagram
Follow us on Instagram