The Baltic Sea is renowned for its unspoilt coastlines and scenic landscapes, making it an enticing destination for idyllic summer holidays.
As recent years have seen intense, record-breaking temperatures, travellers are increasingly drawn to destinations with more moderate weather conditions. As a result, the Baltic countries of Latvia, Estonia, and Lithuania have emerged as particularly attractive options.
Join us on a journey to explore the Baltic’s most captivating resorts – Jūrmala, Pärnu and Palanga – which promise an unforgettable summer experience!
12 great things to do in Jūrmala
The sweltering summer weather makes it the perfect time to swap home for the beach.
For those who appreciate historical charm and enjoy being around people, the seaside resort town of Jūrmala, which lies a 15-minute drive from Riga Airport in Latvia, is the perfect destination.
Photo source: Visit Jūrmala
Its unique wooden architecture is a reminder of 19th-century spa culture, and its 26 kilometres of white sandy beaches come alive in the summer.
With the sun shining and the breeze blowing, Jūrmala offers an idyllic setting for a variety of activities.
Here’s our list of things to do and see in Jūrmala.
What to see in Jūrmala
Visit the best beaches
In Jūrmala, Majori Beach and Dzintari Beach stand out as absolute must-sees. These beaches boast long stretches of golden sand kissed by gentle waves, inviting visitors to soak up the sun, take refreshing swims, and enjoy leisurely walks along the shore.
Add to this the charming seaside cafés and a host of leisure facilities, and you’ve got an unforgettable seaside experience for visitors of all ages.
Photo source: Tripadvisor
Lielupe Beach beckons to those seeking a quieter and more unspoilt beach experience.
Divided into two distinct bathing areas – one along the bay and the other along the river – this tranquil retreat offers a serene escape amidst breathtaking natural beauty.
With well-maintained facilities, inviting picnic areas, and volleyball courts, Lielupe Beach promises beach lovers a comfortable and enjoyable visit.
Photo source: Visit Jūrmala
There are also nudist beaches for naturists.
Check out the museums
The Jūrmala City Museum, which is one of the most modern museums in Latvia, contains many items that tell the story of life in this legendary spa town from the late 19th century to the present day.
Of particular note is the swimwear collection, which focuses on women’s swimwear from the 20th century.
Photo source: Visit Jūrmala
For a glimpse of Jūrmala’s pre-spa history and natural beauty, visit the Jūrmala Open-Air Museum at the mouth of the Lielupe River in Ragakāpa Nature Park.
Explore the life of Latvian fishermen in the 19th and early 20th centuries through exhibits of old wooden houses, anchors, fishing nets, and antique boats.
Photo source: Visit Jūrmala
This secluded spot promises an authentic experience and, if you’re lucky, you can even taste locally smoked fish from the nearby village.
Discover the must-see festivals
For over a century, Jūrmala’s historic stages and gardens have enchanted audiences with captivating open-air concerts.
Today, visitors can still enjoy music at the Dzintari open-air concert hall and the Melluži open-air stage, where the distant cries of seagulls and natural sunlight enhance the experience.
Keep an eye on social media channels, as concerts are held here every weekend during the summer.
Phot source: Tripadvisor
Jūrmala has also cemented its status as a festival hotspot, attracting classical, pop, and rock legends to its stages. This summer, don’t miss the Jūrmala Festival, which runs from July 13 to 20.
One of the standout events is the traditional Sunrise Concert on July 14, which is held against the breathtaking backdrop of Dzintari Beach. Featuring Iveta Apkalna – who is revered as the Queen of the Organ and serves as the titular organist at the Elbphilharmonie – it promises to be an unforgettable experience.
Photo source: Facebook
How to stay active in Jūrmala
Rent a bike for sightseeing
Hire a bike to explore the town’s picturesque coastal paths or take a rejuvenating ride through the lush pine forests.
Photo source: Visit Jūrmala
Interestingly, Jūrmala is renowned not only for its therapeutic resources but also for its rich historical architecture. Numerous buildings throughout the town are listed, and they showcase a diverse range of architectural styles, from Art Nouveau, National Romanticism, and Classical to Modernism and Soviet Functionalism.
Photo source: Visit Jūrmala
Take a bike tour to discover Jūrmala’s hidden architectural gems – see visitjurmala.lv for suggested routes.
Have fun on the tennis courts
Book a court and enjoy a friendly game with friends or family at one of Jūrmala’s tennis clubs. While the town offers a wide range of sporting activities, tennis has always held a special place in this resort town.
Among the many high-quality tennis facilities, one in particular stands out. Following extensive renovations, the Lielupe Tennis Centre has become the most modern tennis complex in the Baltic states.
Photo source: Visit Jūrmala
Interestingly, this iconic venue attracted media attention as far back as 1932.
Enjoy a relaxing round of golf
Enjoy a round of golf surrounded by stunning natural scenery on one of Jūrmala’s prestigious courses.
Nicklaus Design, a leader in golf course design since 1969, has created some of the world’s most prestigious courses. Developed in collaboration with Nicklaus Design, Jurmala Golf Club & Hotel opened in late 2018 after five years of meticulous planning.
Photo source: Visit Jūrmala
Strategically located between Riga and Jūrmala, it features an exceptional 18-hole course and a well-designed 9-hole par-3 academy course.
How to have fun with children in Jūrmala
Make a splash at Līvu Akvaparks
Embark on an adventure at Līvu Akvaparks, one of the largest water parks in northern Europe.
Here you’ll find an array of thrilling slides, family-friendly areas, a luxurious spa, and a sun-drenched outdoor beach.
Photo source: Facebook
With more than 20 slides, ten pools, and various other attractions, there’s endless fun for all ages. Unwind with rejuvenating spa facilities, including saunas and Jacuzzis, ensuring a relaxing experience for everyone.
Burn off some energy at Dzintari Forest Park
Experience the enchanting beauty of Dzintari Forest Park, where children can roam freely, play, and explore winding paths among the old pine trees.
Nestled in the forest near the Dzintari railway station, this sprawling park is like a giant playground with a host of attractions, including rope climbing, slides, a skate park, and basketball courts.
Photo source: Visit Jūrmala
Parents will also appreciate the convenient cafés for refreshments and the park’s 33.5-metre-high observation tower, which offers panoramic views.
Photo source: Visit Jūrmala
Explore the magic of Ķemeri Bog
Embark on a family adventure at Ķemeri Bog, where children can fully immerse themselves in the wonders of nature.
Take a leisurely walk on the boardwalk and marvel at the unique flora and fauna that call this tranquil ecosystem home. Consider joining a guided tour led by an expert naturalist, who will give you a fascinating insight into the ecology of the bog.
Photo source: Unsplash
Don’t forget to pack a picnic and enjoy a meal in the tranquil surroundings.
For a truly unforgettable experience, join a sunrise tour to see the bog awaken in the soft glow of early-morning light.
Photo source: Visit Jūrmala
How to treat yourself in Jūrmala
Delight your taste buds
Jūrmala’s culinary scene is full of history and diverse in flavour. Many restaurants line Jomas iela and its environs, which bustle with summer vibes and live music late into the night.
A standout is the 36.Line Grill Restaurant, which has even been praised in the Michelin Guide. Located in Dubulti by the sea, it offers exceptional cuisine for an unforgettable dining experience.
Photo source: Tripadvisor
We also recommend Kinza House, a restaurant and grill bar offering a unique blend of Caucasian, Mediterranean, and local cuisine in a simple style.
Photo source: Visit Jūrmala
Pamper yourself at a spa
Jūrmala’s spa industry dates back to the late 18th century. The sulphur-, bromide-, and sodium chloride-rich mineral waters hidden in the subsoil and the healing sapropel mud found in the area’s lakes are still used in the treatment programmes of most of the town’s resort hotels and rehabilitation centres.
Top spas in Jūrmala include Baltic Beach Hotel & Spa, which is renowned for its opulent ambience and diverse wellness offers.
Photo source: Baltic Beach Hotel & Spa
Hotel Jūrmala Spa, a tranquil retreat with saunas, pools, and massages; and Lielupe by Semarah Hotels, which is known for its contemporary facilities and extensive range of spa treatments.
Photo source: Visit Jūrmala
Indulge in outlet shopping
Whether you’re looking for souvenirs or local specialties, Jūrmala offers a variety of shopping experiences to suit all tastes and preferences.
Jomas iela, a bustling pedestrian street, is lined with a variety of shops, boutiques, and souvenir stalls.
If you’re in the mood for some delicious strawberries, head to the local farmers’ markets. Jūrmala has been famous for its strawberries for centuries.
Photo source: Facebook
But if you’re more interested in fashion and brands, take a trip to Via Jurmala Outlet Village, the only outlet shopping village in the Baltics. It boasts more than 60 clothing, footwear, and accessories stores as well as several cafés and restaurants.
Photo source: Tripadvisor
12 great things to do in Pärnu
Estonia’s beloved ‘summer capital’ of Pärnu is renowned for its sandy beaches, historical architecture, and spa culture and offers a serene escape from modern life.
Beyond its coastal charm, Pärnu’s rich timber history adds authenticity to its ambience.
Photo source: Visit Estonia
Located just 130 kilometres southwest of Tallinn, this town seamlessly blends tradition with relaxation, making it an ideal summer destination.
Explore our list of things to see and do in Pärnu.
What to see in Pärnu
Visit the best beaches
Start your exploration with a visit to Pärnu City Beach, one of Estonia’s beat-known beaches. Enjoy a leisurely stroll along the sandy shore, take a dip in the Baltic Sea, or just relax and soak up the sun.
In addition to the beautiful sandy beach, you’ll find activities for the whole family.
Photo source: Priidu Saart, Visit Estonia
The secluded Kabli Beach can be found south of Pärnu. Nearby there are picnic areas, playgrounds, a summer café, a nature and study trail, and various accommodation facilities.
Check out the museums
The Pärnu Museum offers a comprehensive exploration of the region’s history through archaeological finds, traditional crafts, and engaging exhibits for all ages.
Recognised as one of the most modern museums in the Baltic region, it offers a contemporary perspective on Pärnu’s heritage.
Photo source: Visit Estonia
Meanwhile, the Lydia Koidula Memorial Museum honours Estonia’s esteemed poet and publicist in her former home, offering insights into her life, literary contributions, and lasting legacy in the country’s cultural landscape.
Photo source: Visit Pärnu
Discover the must-see festivals
In summer, Pärnu comes alive with a vibrant tapestry of festivals, each embodying the spirit of the season’s warmth and vitality.
From the historical charm of the Hanseatic Days (June 28–30) to the pulsating electronic rhythms of Beach Grind (July 12–13), there’s something for everyone.
Photo source: Visit Estonia
Classical music lovers can immerse themselves in the renowned Pärnu Music Festival (July 10–19), which adds even more variety to the town’s dynamic festival programme.
Photo source: Visit Pärnu
With such a diverse range of events, Pärnu guarantees an unforgettable summer experience for locals and visitors alike.
How to stay active in Pärnu
Experience Pärnu’s charm on a bicycle
Pärnu boasts an extensive network of 70 kilometres of cycle paths, making cycling the preferred mode of transport for locals and visitors alike. Enjoy the freedom of exploring Pärnu on two wheels by renting bicycles for the whole family.
Photo by Priidu Saart, Visit Estonia
Glide through picturesque parks, pedal along the charming streets of the Old Town, or venture into the tranquil surroundings of the Pärnu Coastal Meadow Trail, where lush meadows and coastal views await.
For the more adventurous, make your way to Valgeranna Adventure Park, where cycling trails intertwine with thrilling attractions that promise excitement for riders of all ages.
Photo source: Valgeranna Adventure Park
Play golf overlooking the sea
Experienced golfers flock to Pärnu for good reason. Pärnu Bay Golf Links offers more than just an 18-hole course; it also has five par-3 courses and a driving range for all types of shots.
As the first links-style course in the Baltic states, and with a length ranging from 4500 to 6200 metres, it promises a unique golfing experience.
Photo source: Visit Estonia
Overlooking the tranquil sea is an impressive clubhouse with saunas for golfers, a shop stocked with top-of-the-range golfing equipment, and a cosy lounge café.
Guests can also indulge in culinary delights at Eagle Restaurant, which specialises in Nordic interpretations of modern European flavours.
Photo source: Tripadvisor
Try out the supercar experience
Just beyond Pärnu lies a playground for thrill seekers: the Porsche Ring. A rare gem in this corner of Europe, it guarantees an unrivalled adrenaline rush.
Here enthusiasts can satisfy their need for speed with high-octane laps in sports cars.
Photo source: Porsche Ring
For those seeking the ultimate driving experience, there’s the option to hire a car, with iconic choices such as the Porsche 718 Boxster GTS 4.0 supercar or the esteemed Toyota GT86.
Advance booking is recommended for an unforgettable trip to the heart of motorsport excitement right in Estonia’s own backyard.
Photo source: Porsche Ring
How to have fun with children in Pärnu
Plan a pirate-themed holiday
Set sail for adventure at the Pärnu Yacht Club, a storied maritime haven founded in 1906.
After a day of navigating the waves, families can drop anchor at the club’s restaurant, where panoramic views of the river create an unforgettable dining experience.
Photo source: Facebook
But the fun doesn’t stop there! Step out onto the summer terrace for the whimsical sight of the pirate ship Arabella.
Here, young buccaneers can let their imaginations run wild as they play captain and embark on thrilling imaginary voyages.
Photo source: Pärnu Yacht Club
With delicious cuisine, scenic views, and playful escapades aboard the Arabella, a visit to the Pärnu Yacht Club promises to be a memorable experience for sailors of all ages.
Explore the magical world of Lotte Village
Just six kilometres from Pärnu lies Lotte Village, Estonia’s largest amusement park.
Every corner of this whimsical wonderland reflects the charm and magic of the beloved Estonian animated films, inviting visitors to embark on an adventure alongside beloved characters such as Lotte, Bruno, and Albert.
Photo source: Lotte Village
From crafts and gardening to music and sports, there’s plenty to keep all ages entertained. Explore the villagers’ quaint homes, which are full of delightful inventions, and be entertained by rollicking theatre performances.
Lotte Village seamlessly blends fantasy and reality to create an unforgettable experience for the whole family.
Photo source: Visit Estonia
Jump into some water-park adventure
The fun never stops at Tervise Paradiis water park! Gather your loved ones, including the little ones, for a day of excitement and laughter.
Feel the rush as you hurtle down four different slides from an 11-metre platform – the longest is 85 metres long! But don’t worry, because everyone splashes down safely into the pool below.
Photo source: Booking
Feeling even more adventurous? Jump off the four-metre diving platform or brave the rapid mountain rivers.
Need a break? Relax in one of the pools, including an outdoor pool that’s open all year round.
The kids can splash around and play to their hearts’ content. And while they’re being entertained, the adults can relax in the Jacuzzis or enjoy a drink at the Aqua Bar while dipping their feet in the water.
Photo by Susann Kõomägi, Visit Estonia
How to treat yourself in Pärnu
Discover the culinary treasures
Pärnu’s top restaurants showcased in the prestigious Falstaff Nordic Restaurant Guide are a delight for food lovers.
In particular, the Mon Ami restaurant has carved out a niche for itself on the ground floor of the boutique Frost Hotel on the town’s bustling main street. Frost stands out as one of the most creatively designed hotels in Pärnu, and the restaurant’s menu reflects this elegance, combining classic flavours with contemporary flair.
Photo source: Tripadvisor
But Pärnu isn’t just about fine dining; here you’ll also find cosy cafés (don’t miss the charming Kastrul) and friendly pubs scattered throughout the town centre and beach area.
Photo source: Facebook
Indulge in the iconic spas
With roots dating back to 1838, Pärnu’s spas have a legacy of pampering and rejuvenation. Discover a range of indulgent experiences, from tranquil waters and sauna therapies to opulent mud treatments and soothing massages.
Photo source: Tripadvisor
Whether you’re enchanted by the historical charm of Hedon Spa & Hotel (which is tucked away in the beautifully restored Mud Baths building), captivated by the serene ambience of Estonia Resort Hotel & Spa, or seeking the healing touch of Wasa Health Centre & Hotel with its long tradition as a medical spa, Pärnu’s spas promise an unforgettable escape.
Photo source: Tripadvisor
Take the opportunity to relax and recharge your internal batteries.
Shop for local delicacies and design
In Pärnu, a bustling market showcases summer delicacies from the garden and the sea.
For a more quaint shopping experience, explore Rüütli tänav, known as Pärnu’s main pedestrian street. Here amidst the charming boutiques and galleries you’ll find unique handicrafts and creations by local artisans and esteemed Estonian designers.
Photo source: Visit Pärnu
Don’t miss the Ehe ja Ehtne käsitöö handicrafts shop and the Siluett Estonian fashion store, which are both must-visits for lovers of Nordic design.
12 great things to do in Palanga
Close your eyes for a moment and imagine your ideal holiday. What comes to mind first? Most likely, it’s the image of a glistening golden beach surrounded by the vast expanse of the sea.
Photo source: Tripadvisor
But what if we could enhance this idyllic scene with the invigorating scent of pine forests and the leisurely pace of days spent with loved ones, be they family, children, or a circle of cherished friends? All this and more awaits you in Palanga, Lithuania’s premier resort town, where the allure of relaxation and rejuvenation beckons.
Here’s our list of things to see and do in Palanga.
What to see in Palanga
Visit the best beaches
Although Palanga’s main beach is bustling at peak times, its 18 kilometres of coastline offer plenty of solitude.
The vast expanse of fine, soft, silky white sand beckons sunbathers and leisurely strollers alike. A short walk from this hotspot reveals quieter shores, offering a peaceful retreat from the crowds. Along the shoreline, several beach cafés offer cosy stops for refreshment and relaxation.
Photo source: Facebook
For those looking for active fun, beach volleyball courts offer friendly competition in a sunny seaside setting.
Don’t miss the opportunity to step onto the iconic Sea Pier, a majestic 470-metre wooden structure that stretches out into the Baltic Sea and offers breathtaking panoramic views.
Photo source: Lithuania Travel
Check out the museums
Enter the opulent world of amber at the Palanga Amber Museum located in the meticulously restored Tiškevičiai Palace.
Despite its relatively small size, the museum houses one of the largest amber collections in the world and invites visitors to discover the history, formation, and cultural significance of this gemstone. With educational programmes for all ages, the museum is an exciting experience for the whole family.
Photo source: Tripadvisor
It’s also worth exploring Tiškevičiai Palace itself and the surrounding Palanga Botanical Park, better known as Birutė Park. Designed by the famous French architect Édouard François André at the end of the 19th century, this area, known as the Pearl of Palanga, is a picturesque sanctuary of pretty paths, tranquil ponds, and lush greenery.
Photo source: Visit Palanga
Uncover the best concert venues
Let’s face it, Palanga may not have a great abundance of music festivals, but it certainly has its fair share. For example, Birutė Park is transformed into a sanctuary for music lovers, with nightly brass concerts taking place amidst the tranquil beauty of nature.
Meanwhile, Lithuania’s largest dancing fountain, at Vytauto gatve, entertains visitors with a mesmerising display of music, light, and water, adding another layer of enchantment to the city’s summer ambience.
Photo source: Visit Palanga
When it comes to culture, the Palanga Concert Hall is the place to be. Located right in the city centre, it hosts all kinds of performances throughout the year, from classical music to theatre. It’s a fantastic place to catch some entertainment and soak up the artsy vibe of Palanga.
How to stay active in Palanga
Explore the coast by bicycle
Cycling along the Baltic coast is an unbeatable way to explore, and Palanga is a cyclist’s paradise.
Photo source: Tripadvisor
Several scenic routes pass through the resort town, providing easy access to the resort town of Šventoji to the north or even day trips to Latvia.
Heading south to Klaipėda, highlights include the Seaside Regional Park and the impressive Dutchman’s Cap, the highest point along the Lithuanian coast.
And don’t miss the nearby Curonian Spit, a UNESCO World Heritage Site just a bike ride away, with its stunning beaches, high dunes, and charming villages.
Photo source: Lithuania Travel
Try a variety of sports on the water
Palanga is the ultimate destination for water enthusiasts! Here you can experience the thrill of kiteboarding and windsurfing or opt for the tranquillity of stand-up paddleboarding on calmer waters. One of the most popular services is the Sea Paradise SUP and surf school.
Photo source: Visit Palanga
Whatever your preference, Palanga’s favourable wind conditions and stunning scenery provide the perfect setting for these activities.
And for those seeking a more leisurely experience, sightseeing or fishing boat tours offer a relaxing way to enjoy the picturesque surroundings.
Discover the beauty of nature while hiking
Experience the beauty of Palanga through its captivating walking trails, which offer a perfect blend of coastal panoramas and natural wonders.
One of the main destinations is the Seaside Regional Park, where trails wind through gentle pine forests and towering dunes.
As you stroll through this idyllic setting, you’ll be treated to breathtaking views of the Baltic Sea and the rich diversity of local flora and fauna.
Photo source: Baltic Trails
Be sure to include a visit to the nearby Curonian Spit, a UNESCO World Heritage Site celebrated for its majestic sand dunes and unparalleled ecosystem.
Exploring the trails of this unique sand dune peninsula allows you to fully immerse yourself in the enchanting allure of this ever-changing landscape, where the whispering pines meet the shifting sands.
Photo source: Unsplash
How to have fun with children in Palanga
Make memories at Palanga Summer Park
Unleash your inner athlete at Palanga Summer Park, a vibrant leisure centre on the Lithuanian coast. With an open-air trampoline park, challenging obstacle courses, an electric car track, a beautiful merry-go-round, and more, there’s endless fun for all ages.
Photo source: Tripadvisor
While the kids play, the adults can relax with sweet treats like ice cream or join in on the mini golf action.
Palanga Summer Park promises an unforgettable experience for everyone!
Dive into a world of wonderful illusions
Join the adventure at Eureka House of Illusions and discover a world where wonder meets learning.
Breathtaking illusions, hands-on exhibits, and interactive activities will delight children and adults alike. From optical wonders to educational workshops, there’s something for everyone to enjoy together.
Photo source: Eureka House of Illusion
At Eureka, everything is fun – even learning! Learn how to make electricity from a lemon, create a jellyfish in a jar to take home, and take part in tricks, explosions, and other fascinating experiments that will deepen your knowledge of the world around us.
Foster the imagination at the Fairytale Park
Have you heard of the Lithuanian Fairytale Park in Palanga? It’s a charming park decorated with sculptures that bring Lithuanian fairytales to life.
Children are encouraged to interact with the sculptures by touching them, climbing on them, and playing around them.
Photo source: Visit Palanga
Each sculpture is accompanied by a written fairy tale in both Lithuanian and English, letting visitors immerse themselves in the enchanting stories. Visitors can also press a button to listen to the stories. It’s a delightful experience that captures the imagination of young and old alike.
How to treat yourself in Palanga
Explore Palanga’s wellness heritage
Palanga became famous as a health resort in the inter-war period, thanks to its natural healing properties.
Even today, climatotherapy remains a cornerstone of the town’s therapeutic appeal. Situated on the coast and surrounded by dense forests, Palanga benefits from the curative essences emitted by coniferous trees, especially pine. The air also contains traces of iodine, bromine, magnesium, and chlorine, which enhance the benefits of inhalation.
Photo source: Tripadvisor
Palanga continues to be a sought-after wellness destination, with numerous health centres and sanatoriums.
Among the best are Gradiali Medical Spa & Wellness Hotel, Palanga Life Balance Spa Hotel, and Vanagupė Spa Resort.
Photo source: Tripadvisor
Indulge in the flavours of fresh seafood
Discover Palanga’s culinary delights in its charming cafés and restaurants, where fresh seafood dishes are paired with fine wines and local beers.
For an exceptional dining experience, head to the Žuvinė restaurant, which is renowned for its elegant ambience and fresh seafood.
Photo source: Tripadvisor
And for the epitome of fine dining, Vila Komoda, ranked fifth among Lithuania’s top 30 restaurants, offers à la carte and tasting menus created by acclaimed chef Martynas Meidus.
Don’t forget to book a late breakfast at Todá, a seasonal restaurant serving a delicious variety of Middle Eastern dishes. This award-winning establishment strives to create an atmosphere where guests can relax and enjoy their time by the sea.
Photo source: Facebook
Shop for unique amber jewellery
Once one of the main centres of Europe’s amber trade, Palanga is not only home to the largest amber museum in the Baltics; it’s also the ultimate destination for buying amber jewellery.
Today, the tradition of making exquisite Lithuanian amber jewellery continues, with skilled artisans transforming raw amber into stunning works of art.
Photo source: Visit Palanga
This skillful fusion of traditional techniques with contemporary designs has resulted in jewellery that captures the attention of discerning buyers.
Immerse yourself in Palanga’s vibrant shopping scene, where you can explore amber boutiques and souvenir shops to find unique treasures to take home.